Purposes of company on the market: to give maximally possible help to the people in the quality and inexpensive care of dwelling and in the decision of questions about personal hygiene and beauty.

A company creates and will create a quality product, using:

- original and simple ideas of goods which allow to satisfy maximally the consumers necessities;
- accessible or well-taken in the consumers eyes price;
- safe production for environment;
- ecologically clean product;
- constant participation of the company in the society social life, to fight for beauty and high-moral and ethical foundations of the Ukrainian people.

To create conditions for development of chemical industry, to popularize the culture of using of household chemical goods thanks to marketing activity and PR-companies. To use information about competitors for increase of consumer preferences satisfaction, but not against a company-competitor; to use the factor of high competition on the market like a stimulus for development and creation, but no for price wars and other displays of unprincipled competition.